Hello.

My name is Allison and that’s my husband, Scott. We live in Seattle, with my cat Luke.

I just started the MBA program at the University of Washington’s Foster School of Business. I’m focusing on deepening my understanding of marketing, and am especially interested in working in new media, advertising and brand strategy post-graduation.

I don’t foresee a lot of free time over the next few years. But when I can squeeze an extra minute or two into my schedule, I love to travel, dream about traveling, write, take photos with my Canon Rebel, and tinker with Photoshop.

Scott and I spent the summer before grad school living and traveling in Perú. It was incredible. I wrote a lot about it here, and I put together a directory of all of our favorite places here.

This blog was previous called “SparklingAllison”, because I used to work at a bottled water company… My favorite product of their selection was the plain sparkling water. I recently changed it to “Assuming Beta”… I explain it best here.

You can read more random information about me here. I’m also on: